Talladega Main Street
Website Design Directions

Three ways to build it

Each one is a different argument about what should lead. All three use the same content, the same page structure, and all run on Squarespace. Pick the argument, not the pixels — colors and type can move once a direction is chosen.

1
The argument: your specification, executed

As Specified

Your palette and type stack built exactly as written — warm alabaster canvas, deep forest green structure, antique gold accents, EB Garamond over Montserrat. Three small corrections: buttons use the logo's crimson instead of terracotta, gold moves to borders rather than text, and the four Main Street Point cards take their colors from the four squares in your logo.

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2
The argument: your logo should lead

Four Points

Built outward from the mark itself. The four quadrant colors become a working system — they run the Point cards, the event categories, the footer columns, and a signature four-color rule that repeats through the page. Crimson leads, condensed type echoes the arch of the wordmark. Reads younger and more active than a historic-society site.

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3
The argument: your photographs should lead

Storefront

Editorial and image-first. A full-bleed photograph opens the page, images run large with real captions, and the interface gets out of the way. Quietest of the three and the most dependent on photography — it only works if the district photo library is strong, which is worth knowing either way.

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A few notes for the board

Every grey block marked "photograph" is a placeholder waiting on the district photo library. Merchant names, impact figures, and event details are stand-ins.

The chat panel in the lower right is City AI — a downtown assistant trained on Talladega's own information that answers visitor questions about hours, parking, events, and grants. It attaches to whichever direction is chosen.

All three are static previews, not working websites. Links and forms don't submit.

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Scope & pricing

Build Estimate

Three build options priced against the 30-day scope, plus add-ons, annual recurring costs, and the content deadlines the timeline depends on.

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